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| ASKI as a social development organization has made its social mission clarified and a priority even during its initial years of operation. It’s passion to serve the needy persuaded the organization to develop products and services that will ensure accomplishment of its mission. ASKI knew that credit alone will not solve poverty in the country, the reason it is one of the pioneers of the Beyond Microcredit or the Credit ++ approach to poverty eradication. |
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| However, in 2008, ASKI realized that there is a need to clarify through its mission statement the 3 elements that are vital in translating its mission into practice: target clients; products and services that will offer to attain its mission; and its intended impact. ASKI through its Corporate Planning Department went on to outline priority areas to pursue social responsibility in bits that can be easily understood, implemented and can bring relevant information to monitor the organization’s progress in accomplishing its social goals and objectives. |
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| SPM has also been included in the core strategies of the organization to achieve its mission. SPM activities and indicators were also nailed down to ensure that social performance is being managed properly. 2009 marks social performance commitment of ASKI as it chart different activities to monitor and evaluate social performance. |
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